Choosing the right food for your dog or cat can seem complicated, but we strive to make it easier by thoroughly vetting every pet food and every formula before it hits our shelves, doing a deep dive into the details so you don’t have to. Our search has taken us to many shores, and in addition to those made in America, we carry foods from Canada, Italy, and New Zealand – countries with the most stringent standards for food production.
- Brand reputation: We only support trusted brands committed to the same biologically appropriate model of nutrition that we regard as true. All foods must be minimally processed, containing only wholesome ingredients fit for human consumption and be free of artificial colors, flavors or preservatives.
- Sourcing and sustainability: We carefully consider a pet food maker’s commitment to sustainability in sourcing, packaging, and business practices. In addition to caring about healthy pets we care about the health of the planet we share.
- We test it on our own cats and dogs first: Together, our Besties have scores of dogs and cats that span a wide spectrum of nutritional needs. We have the dogs who gulp down anything set before them, and those that have very discriminating tastes. We have pets with medical issues that need to be mitigated by feeding very specific ingredients, and those who can eat a variety of foods. Picky cats? We have those for sure, and they’re very helpful in palatability tests! We review every team member’s feedback carefully to decide if a food makes the cut, and how it can be useful. If we wouldn’t feed it to our own fur-kids, we wouldn’t want to sell it to you!
- We stand behind everything we sell: All of our foods have a 100% satisfaction guarantee. If your pet doesn’t like it, bring it back with your receipt or Healthy Rewards information for a refund or exchange. Returned foods are donated to our local rescues, to help nourish dogs and cats in need.